Email Marketing :– Popularity with companies

E-mail marketing (on the Internet) is popular with companies because:

• Compared to other media investments such as direct mail or printed newsletters, it is less expensive.
• Return on investment has proven to be high when done properly and e-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
• It is instant, as opposed to a mailed advertisement, an e-mail arrives in a few seconds or minutes.
• It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in.
• It is easy to track. An advertiser can track users via web bugs, bounce messages, un-subscribes, read-receipts, click-throughs, etc.
  
• Over half of Internet users check or send e-mail on a typical day.
• An exact Return on investment can be calculated with "track to basket" - this tracks the journey of the recipient from message delivery all the way through to purchase confirmation.