web advertising- a way of increasing popularity

Use web advertising to attract visitors.

1. The most effective web advertising is based on the number of people who click on the ad & follow the link your site- known as a ‘click through rate.
2. ‘Cost per click’ advertising such as Google Adwords (www.google.com) or Overture send visitors looking for your products directly to your site.
3. Avoid online advertising where you pay ‘per impression’ such as banner ads, which are more expensive & less effective for smaller businesses.