web advertising- a way of increasing popularity

Use web advertising to attract visitors.

1. The most effective web advertising is based on the number of people who click on the ad & follow the link your site- known as a ‘click through rate.
2. ‘Cost per click’ advertising such as Google Adwords (www.google.com) or Overture send visitors looking for your products directly to your site.
3. Avoid online advertising where you pay ‘per impression’ such as banner ads, which are more expensive & less effective for smaller businesses.

Join newsgroup for your business profit

Joining newsgroup discussions create opportunities for marketing & business intelligence activity

· Explore the universe represented by many thousands of newsgroups can help you uncover new niche markets.

· Newsgroup debates can provide opening for careful but effective PR initiatives.

· By assessing participants views on your industry or your products, you can pick up ideas & focus on what customers want.